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Data Sources

The data found on the ESA's Industry Impact hub is derived from a variety of sources including:

  • The ESA's "Essential Facts about the Video Game Industry" report. This report details American's video game usage and can be found here. View Here

  • The ESA's "Video Games in the 21st Century" economic impact report, a comprehensive look at the companies that make up the US video game industry, and industry's overall impact on the US's economy. View Here

  • The ESA's annual holiday survey, which tracks both kids' and parents' holiday gift trends. View Here The ESA's 2025 "Video Games and Veterans" survey. View Here

In addition, the Impact Hub features data from the Entertainment Software Rating Board (ESRB), Circana, and Sensor Tower.

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Players
Why We Play
00
Total Players in the U.S.
212.3M
Average Age
37
67%
of all Americans
play video games
50%
of Boomers play
(ages 61–79)
Player Age
Under 18
23%
18–34
28%
35–49
20%
50+
29%

More players are aged 50+ than under 18

how americans play
91%
Mobile
67%
PC
62%
Console
Player split by generation
15%
Gen Alpha
(5–14)
29%
Gen Z
(15–28)
23%
Millennials
(29–44)
17%
Gen X
(45–60)
16%
Boomers+
(61+)
Source: ESA Essential Facts